3 TYPES OF KEYWORDS EVERY BLOGGER MUST KNOW

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Types of keywords overview

  The types of keywords are hardly asked questions by bloggers.

But to tell you the truth,  the different types of keywords on search engines you will use depending on the type of blog post you are writing, can skyrocket your organic traffic and as well as impress search engines with your on-page SEO strategies.  

Although there are 9 different types of strategic keywords in SEO, in this blog post, I will be sharing with you the 3 most important keywords researching strategies you should be implementing in your blog posts as a blogger.

If this is your first time hearing about SEO then my post on tips for seo  explains in depth about what SEO is all about. You may want to head there if you don’t know the heck SEO means.

Moving on….

I don’t think you started a blog just for the fact that having purchased a domain makes you feel like you have got the whole world in your hands.

That will be a crazy idea if you really have a thought like that.

If you really want to make something out of your blog then you definitely have to treat yourself on the long roller coaster ride of SEO.

I know you are thinking roller coaster rides make you dizzy therefore you wouldn’t want to do SEO. But think of this: don’t you feel a rush of ecstatic adrenaline after the ride?

That is how SEO will make you feel when you start reaping its benefits.

So hop on the keywords research train let’s get to the main topic of the day

The 3 different types of keywords for bloggers to focus on

As I said earlier, there are 9 different types of keywords but the most important ones out of the types for bloggers like me are three.

Below are the 3 different types of keywords to use in a blog post.

They are:

  • Main keyword
  • LSI Keywords 
  • Long Tail keywords 

Don’t worry I will explain the three very soon. 

What is the Main keyword in SEO?

The main keyword is what all your post is based on.

If your post is about the “latest fashion trends for millennials“, then your main keyword can be the title of your post or choose certain parts of it. 

Here, you can equally choose fashion trends as your main keyword. But it is advisable to use all parts of your title and not bits. 

What are LSI Keywords? 

LSI simply means Latent Semantic Indexing.

What it means is that a search engine like Google wants to understand words that have more than one meaning.

Eg. The difference between bat (a flying bird); bat (a wooden rod)

 In this way, you will want to add different words and phrases that are related to your main keyword for search engines to understand that your post is about one specific topic and not the other way round.

A search engine like Google believes that a long  text that has phrases related to your keyword in your post is bound to be of high quality.  Therefore it is important to do a keen research on phrases that are related to your keyword and sprinkle it naturally in your blog posts.

Back to our example blog post content on the ‘latest fashion trends for millenials’.  In my search for related keywords here is what came up

LSI keywords

Therefore, including such terms  will tell search engines that your blog post relates to these search queries.

 A tool like LSI Graph can help you with coming up with related keywords  

Am I making sense here? Of course  I know I am duh…

Let’s  move on to the final type of keyword you should use in your blog post.  That is the long tail keywords.

What is the meaning of Long Tail Keywords?

Long Tail keywords are a combination of three or more phrases that are used by internet users to search on a specific topic.

Their main intent is to find information on a particular topic.

So, for instance, a search term like ‘ women fashion’ will pull out loads of information that may not relate to the user’s intent. 

But if let’s say they input a long search term like ‘what are the current fashion trends for women millennials’ then, the specific information related to the searcher’s intent is shown by the search engines. 

So if your blog post contains an exact long phrase as the query, then your post can be selected to be shown on search engine queries.

That simple huh?

Basically, these long tail keywords can be your blog post titles.

Equally, you can use long-tail phrases in your post to add more SEO power to your blog post 

These kinds of keywords should be what you should be targeting for your blog posts as most bloggers often tend to go for basic keywords whilst ignoring longtail ones.

Thus it makes competition for long-tail keywords easy to rank for on search engines. 

Now you maybe asking yourself this question;

How do I come up with long tail keywords?  

For you to come up with long-tail keywords, you will have to put yourself in the searcher’s mind and type in the exact words you will have used if you were the one seeking a particular answer from search engines.

Magical right?

A longtail keyword  research tool like Longtail  Pro is ideal for researching for keywords that have more than 3 phrases. SEM rush has a keyword magic tool that is simply worth checking out. 

It provides you with all there is to keywords. You can as well use Ubersuggest to search for long tail keywords too.

You can check out if your longtail is worth using by searching for it using the keywords research tools.

One way you can also use to come up with keywords that are long tail is to combine keywords suggestions in the keywords research tool you will be using.

 

Question: can you name 2 creatures with longtails? Hehehe. Tell me in the comments section.

So to sum up the three different types of  keywords strategy for a blog post here is an example using the post ‘The latest fashion trends for millennials’

  • Main keyword: The search term you want to rank for
  • It should be at the beginning of your first sentence in your blog post
  • Do not overuse it in your post. Use it according to the number of times an SEO plugin like Yoast recommends you to do
  • LSI : refer to the image above in LSI Keywords 
    • Choose 5 phrases related to your post
    • Use them interchangeably.
    • Let it sound natural in your post
  • Long Tail keywords: specific search queries that need specific answers
  • Use as your main title
  • Find other long-tail keywords and phrases related to your blog post which you can naturally throw in your posts.

How many keywords should I add in a post?

Although the number of keywords to use in your post  is limitless; it is always advisable to have at least 10 to 15 good keywords that are related to your blog post. You will use them together with your primary keyword in your post so as to avoid keyword stuffing. 

Now let me drum this into your mind.

Search engines like Google are very smart.

If you try to outsmart them by inputting the same keywords over and over again it will know you are trying to rank for that particular keyword, therefore, it will ignore you and your heartless blog post.

Google hates keyword stuffing.  Here is an image from Digital SEO Land image illustrating a keyword that has been overused in a blog post.

Image from Digital SEO Land

What you should avoid doing when researching for keywords 

  1. Avoid selecting keywords that are generic. Eg blogs
  1. Choose keywords that are Longtail. 
  1. Select keywords that have 500 to 1000 monthly volume.
  1. Don’t try to use keywords that are grammatically incorrect. Avoid them like the plague. E.g tips SEO
  2. Avoid keywords stuffing.

 Conclusion….

Strategic keywords play important roles in optimizing your blog posts for SEO.

If you feel it’s too much work to do then I’m sorry to break it to you that blogging for traffic is not for you.

But if you want to make blogging your thing, then implementing the use of these three important types of keyword for your blog posts will skyrocket your organic search traffic in due time..

I hope this post has helped you understand the types of keywords to use in your blogpost as a blogger.

Send me your questions and I will answer to the best of my lousy SEO knowledge.

If you found this post helpful, do be  a sweetheart and share it as much as you can. 

3 types of keywords research infographic

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1 Comment

  1. Wow, there is so much to learn about the logistics of blogging! Thanks!

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